Strategic Visibility Engine™
The 60-Day Career Transformation: Build Your Personal Brand as a Strategic PM & Operations Leader
In the Room, Online, and On Paper
You’re Ready for More
You've mastered execution. You've led critical projects. You know you're strategic.
But when you look at your LinkedIn, your resume, or how you show up in meetings...
It doesn't reflect the leader you actually are.
→You're invisible to the opportunities you want
→ Your expertise isn't positioning you for consulting, speaking, or thought leadership
→ Potential clients or employers don't see your strategic value
→ You're doing the work, but your personal brand isn't working for you
→ Less experienced people with better personal brands are getting the opportunities
The problem isn't your capability. It's your visibility.
You don't have a personal brand that positions you as the strategic leader you are, in the room, online, and on paper.
What If Your Brand Worked For You?
Imagine If…
✓ Your LinkedIn attracted consulting opportunities, speaking invitations, and senior or executive roles, without you chasing them
✓ You had a clear personal brand and thought leadership platform that established you as an expert
✓ Your content strategy was mapped out for 90 days with templates that made posting easy
✓ Decision-makers saw you as a strategic leader the moment they looked you up
✓ You had the positioning to advance in your career, build a consulting practice, or both
That's what the Strategic Visibility Engine™ creates.
The Strategic Visibility Engine™ is a 60-day program, using a done-for-you system, to build your personal brand and establish visibility across three dimensions:
In the Room → Position yourself as a strategic leader in meetings, conversations, and interviews
Online → Build a magnetic LinkedIn presence with thought leadership content that attracts opportunities
On Paper → Develop materials (resume, bio, executive summary) that reflect your strategic impact
What makes this different?
This Is Personal Branding, Not Just Career Materials
Most services give you a LinkedIn rewrite or resume and call it done.
We build your complete personal brand foundation:
→ Brand positioning strategy
→ Content pillars and messaging framework
→ 90-day content calendar with templates
→ Executive presence and thought leadership positioning
→ Strategic visibility across ALL channels
Done-For-You + Taught-To-You
You don't just get deliverables and disappear.
You get:
→ Brand strategy sessions with personalized coaching
→ Done-for-you LinkedIn rewrite and content calendar
→ Templates and frameworks you can use ongoing
→ Training on how to use AI to optimize your content
→ Continuous support and feedback
One Cohesive Brand Story
Others fix pieces in isolation, LinkedIn here, resume there.
We align your entire personal brand:
→ Resume → LinkedIn → Executive Bio → Interview Story → Content Strategy
→ Everything reinforces the same strategic positioning
→ One story, told consistently across all channels
Strategic Positioning + Practical Execution
We don't just tell you "post more on LinkedIn."
We give you:
→ Your 3-5 content pillars (done-for-you)
→ 90-day content calendar mapped to your goals
→ Post templates for each pillar
→ AI prompts to create content faster
→ Engagement strategy to grow your network
Builds Authority for What's Next
Whether you're:
→ Building a consulting practice
→ Establishing thought leadership
→ Positioning for executive roles
→ Creating optionality while employed
The Strategic Visibility Engine™ builds the personal brand foundation that opens doors.
What You Get In The Strategic Visibility Engine™
Every tier includes these core components during your 60-day transformation:
Personalized 1:1 Coaching & Strategy
→ 2 × 60-minute coaching sessions per month (minimum)
→ Leadership positioning and strategic visibility coaching
→ Real-time work complexities and career navigation guidance
→ Tailored to your specific goals and situation
→ Unlimited email support throughout the program
Personal Brand Foundation
→ 20+ page personalized brand report with strategic recommendations
→ Brand positioning framework and statement
→ Content pillars (your 3-5 core themes identified for you)
→ Storytelling and narrative framework
→ Target audience analysis
→ Strategic scripts and messaging templates
LinkedIn Profile Overhaul & Brand Makeover
→ Complete LinkedIn profile rewrite (headline, about section, experience, featured section)
→ Visual brand makeover
→ SEO and keyword optimization for discoverability
→ Positioning for your goals (consulting, thought leadership, executive roles, or all three)
Content Strategy & Templates
→ Visibility implementation roadmap & calendar
→ Content strategy with post templates and frameworks
→ AI prompts to create content efficiently
→ Post ideas mapped to your content pillars
→ Engagement and growth strategy
Strategic Networking & Relationship Building
→ Strategic networking and relationship nurturing guides
→ Engagement scripts and strategies
→ How to build meaningful connections that open doors
→ Visibility action plans (daily/weekly tasks)
Ongoing Support & Accountability
→ Continuous feedback throughout 60 days
→ Progress check-ins and optimization
→ Accountability to keep you moving forward
→ Up to 2 months post-engagement email support (Silver) or extended support (Gold/Platinum)
All tiers focus on personalized support. I hold your hand throughout, ensuring you apply these strategies effectively in your unique context.
**The 60-day timeframe is designed around the 1:1 coaching sessions. All other modules in the Strategic Visibility Engine™ Framework may take less or more time, depending on scheduling.
Strategic Visibility Engine™ Tiers
Choose your tier:
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Perfect if you:
Have a solid resume but need LinkedIn optimization and personal branding
Want coaching on visibility, thought leadership, and strategic positioning
Ready to build your personal brand without resume rewrite right now
Building consulting practice, thought leadership, or positioning for opportunities
What's Included:
Coaching & Strategy:
Personalized 1:1 coaching (2 × 60-min sessions per month)
Leadership positioning and strategic visibility coaching
Real-time work complexities and career navigation
LinkedIn & Personal Branding:
Done-for-you LinkedIn profile overhaul and brand makeover (based on your current resume)
Complete profile rewrite (headline, about, experience, featured section)
Visual brand makeover
Content & Visibility Strategy:
Visibility implementation roadmap & calendar
Content strategy with templates and frameworks
Strategic networking and relationship nurturing guides
Ongoing Support:
Ongoing feedback and accountability throughout 60 days
Unlimited email support during program
Up to 2 months post-engagement email support
Timeline: 60 days
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For PMs wanting a done-for-you career overhaul and 1:1 coaching to confidently land promotions or new roles, and navigate real-time work complexities.
You get everything in the Silver Tier, plus:
Resume rewrite tailored towards you target role and strategic impact - Includes 3 or 4 × 60-minute interview resume intake sessions. We review your goals and thoroughly review your entire work experience to find the hidden gems and value proposition to be added to your resume.
AI prompts and lessons designed to teach you how to optimize your resume efficiently for each role you apply to
3 × 30-minute resume re-review, up to one year from purchase
6 months email support
Job search strategy
Deliverables include:
1 Resume
1 Cover Letter Template
1 Optimization Strategy Doc with AI prompts tailored towards ATS screens
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Perfect if you:
Want Gold Tier PLUS interview preparation and mastery
Need prep for interviews
Want maximum support with extended check-ins for up to 2 years
Ready for white-glove, comprehensive transformation with ongoing guidance
What's Included:
Everything in Silver & Gold Tiers, PLUS:
Interview Preparation & Mastery:
2 × 60-minute mock interviews with detailed feedback
1 × 60-minute "How to Properly Interview Prep" strategy session
1 detailed checklist for pre-interview research and post-interview follow-up
1 AI strategy doc to streamline interview preparation
1 list of questions to ask interviewers (tailored by interview stage: phone screen → final interview)
1 list of questions and topics to prepare for (tailored to your specific target role)
1 template to structure your interview narratives (STAR method framework)
Extended VIP Support:
2 × 30-minute additional check-ins throughout job search (up to 2 years from purchase)
1 total year email support post-program
Priority access and scheduling
Timeline: 60 days + up to 2 years extended support
This is for you, if…
✓ You're a PM, TPM, or Operations professional ready to build your personal brand
✓ You want to establish thought leadership or build a consulting practice
✓ You're tired of being invisible despite doing strategic work
✓ You want a LinkedIn presence that attracts opportunities instead of chasing them
✓ You need a content strategy that's mapped out, not more generic advice to "post more"
✓ You're advancing to executive roles and need positioning that reflects strategic leadership
✓ You want both, career advancement now + personal brand for future optionality
✓ You're ready to invest in a comprehensive personal brand foundation, not just a resume touchup
Make it stand out.
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“I was fortunate to be mentored by Elizabeth for two years. Her mix of strategic insight and genuine empathy had a lasting impact on my growth. She tailored her guidance to my goals, adapted as my needs evolved, and introduced skills that continue to serve me. Elizabeth has a rare talent for seeing potential in others and helping them realize it. I'm excited to see her bring that to her next chapter.”
Meredith, Risk Program Manager
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“I’ve learned so much from your strategic visibility lessons and can genuinely feel the impact in both my professional life and digital presence. Once you start moving in this direction and stay consistent, the process naturally evolves and improves your visibility.”
M, Commercial Project Lead
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“My conversation with Elizabeth was one of those tough conversations that was hard to hear, but really opened my eyes to a lot of things. I've now gained focus and clarity on the next steps in my career, and what's going to make me happy and bring my skillset to the forefront. I definitely recommend working with her. You won't be disappointed!”
Omar, People Operations PM
WHY THIS WORKS
Former COO/Transformation Leader
I'm not a career coach, I'm a former COO who built PMOs, led $400M+ portfolios, and hired PM leaders. I know what strategic positioning looks like because I've operated at that level.
Strategic Visibility Engine™ Framework
Proprietary methodology for building visibility in the room, online, and on paper. Not generic career advice, a proven system.
Operations + Positioning Expert
I teach both how to operate strategically AND how to build positioning for it. Your personal brand reflects the strategic leader you actually are.
Real Results
Helped PM and Operations professionals land $20K-$80K raises, build consulting practices, establish thought leadership, and position for executive roles.
Megan, Program Manager
I can't recommend Elizabeth Dworkin highly enough. Her expertise in career coaching and resume optimization was exactly what I needed to navigate the competitive fintech industry. Elizabeth truly listened to my aspirations and provided tailored guidance that empowered me to present my skills effectively. Thanks to her, I landed a fantastic position that exceeded my expectations in just under four months.
What if you’re not sure?
You might be thinking:
Q: “Is this just for people looking for new jobs?”
A: No! This is about building your personal brand, whether you're:
Establishing thought leadership while employed
Building a consulting practice on the side
Positioning for internal promotions
Creating future optionality
All of the above
Most clients are employed and building their brand for what's next..
Q: “I'm not actively job searching. Is this still valuable?”
A: Absolutely. In fact, that's the BEST time to build your personal brand, before you need it. Build your thought leadership, grow your network, and position yourself now so opportunities come to you later.
Q: “What if I want to build a consulting practice, not get promoted?”
A: Perfect! The Strategic Visibility Engine™ is designed for personal brand building. We'll position you for consulting opportunities, build your thought leadership platform, and create visibility in the market, not just within your company.
Q: “Can I do both, advance my career AND build my brand?”
A: Yes! Most professionals want this. We'll build visibility for internal advancement while positioning you for future consulting or thought leadership. You don't have to choose.
Q: “I don't have time to post on LinkedIn constantly.”
A: That's why we give you templates, a 90-day calendar, and AI prompts. You're not starting from scratch every time. Most clients spend 2-3 hours per week on visibility activities, including coaching.
Q: “What if I'm not a "thought leader" type?”
A: Thought leadership isn't about being a guru or influencer. It's about sharing your strategic insights and positioning yourself as an expert in your domain. We'll help you find your authentic voice.
Q: “Do I need to rewrite my resume if I'm not job searching?”
A: No, that's why we have the Silver Tier. If you're focused on building your brand and don't need a resume right now, Silver gives you everything for LinkedIn, content strategy, and positioning without resume work.
Q: “How much time does this require?”
A: 3-5 hours per week:
2 hours for monthly coaching sessions
1-2 hours for visibility activities (posting, engaging, networking)
1-2 hours for implementation and feedback
Done-for-you elements (LinkedIn rewrite, content calendar, templates) reduce your workload significantly.
Q: “What if I'm not sure which tier?”
A: Book a free 20-minute strategy call. We'll discuss your goals and recommend the right tier for your situation.
Q: “Do you offer payment plans?”
A: Payment plans are available upon request.
READY TO BUILD YOUR PERSONAL BRAND?
Stop being invisible. Start being sought-after.
Whether you're building a consulting practice, establishing thought leadership, or positioning for your next role, it starts with strategic visibility.
Apply now for your free 20-minute strategy call.
We'll assess your goals, discuss your current positioning, and determine if the Strategic Visibility Engine™ is the right fit.
Spaces are limited to ensure personalized support.